Postcards. No one really thinks about postcards anymore since the rise of e-mail, but if you’re trying to promote an online business, postcards can actually be your best friend. You see, traditional forms of online advertising can miss the mark because people know what to look for. if you already have a list in place or you can use another list that someone has cultivated for marketing purposes, you will find that postcards can be a lot more effective than pay per click advertising or even banner advertisements. People have seen these ads so many times that they simply pretend that they aren’t there.
However a postcard holds a different psychological profile. When we see postcards we want to see what they have to say. After all, it’s something that comes in the mail, and we like getting mail — especially if it relates to something that really interests us.
So how can we connect that to an online site? Well, there’s always something interesting about your site if it goes back to igniting people’s passions about life. If you have a contest to announce or some milestone to celebrate where a discount can be offered on a product line, you should definitely consider postcards for your marketing campaign.
You don’t have to just stick to online or even just offline. You can even combine the two for best results. If you’re renting a list from another broker, you can actually build your list by just reaching out and offering a little bonus for joining your own email network. This will give you the ability to email subscribers without having to rent a list, which can be expensive over time.
As far as connecting it back to your WordPress theme, again, color is going to be one of the most important things to pay attention to. You really don’t want to choose colors that don’t go with your Web site. This is because people use colors to establish relationships and familiarities. Once they see those colors again, they’re going to realize that they have the beginnings of a relationship with you all over again, which is definitely a good thing!
Overall, it doesn’t take much to begin building a relationship with people on a personal level, but graphic design elements are definitely a must. If you really take the time to figure out what you’re trying to say to your audience and express it through color and graphic design, there’s no reason why you can’t make the most of postcards — or the marketing magic they bring to the table!