Posted by: admin on Apr 27, 2011 in blog
Who are your key players in the company you associate with? Chances are good that they’re salespeople, and one thing that you can say about salespeople in virtually every market is that they are definitely in the business of meeting as many people as possible. However, even though businesses are investing a lot more money in sales training, there’s still one tool that businesses don’t think to give their best people: business cards.
There are more than a few reasons why business cards are such a great resource for your top people.
Posted by: admin on Mar 30, 2011 in design
At first glance, you might think that you have your online business strategy covered just fine. it can feel like there’s no real reason on earth to incorporate something like business cards into an online platform, but that’s where you’re mistaken. Not sure why that’s the case? A quick explanation is required.
You see, when you take the time to find and customize the perfect WordPress theme, you will need to also think about how to get people to your site. The first thing that people think of here is usually the online marketing methods, and that’s definitely a good way to start. Yet it’s safe to assume that not everyone is going to spend all of their time online, and that means that there’s a largely untapped market out there just waiting for you to notice them. You see, if you don’t reach out to the offline world, you’ll miss out on people that were most likely interested in your products and/or services, but they never knew that you existed. It’s very easy to assume that everyone goes online for everything that they need, but we are also social creatures, and socialization still means leaving the house!
Business cards are portable, much more so than your Web site. Again, the argument can be made that most people have cell phones and those cell phones could access the Web, but mobile technology isn’t as widespread or even as standard across the board as you might think. This means that not everyone will have a cell phone that can access your Web site to see what you have to offer. In addition, just because someone has a cell phone doesn’t mean that they have a cell phone that has the data plan required to even browse the Web. Some people, in hopes of saving money, skip the data plan entirely and don’t even use the Web browser — just to make sure that they aren’t billed for any data usage.
This leaves the business card in a prime spot. To really maximize its effectiveness, you should make sure that you really tie in the theme of your Web site with your business card. It doesn’t have to be exact, but you should use matching colors. this will “train” the person reading the business card to go to your site and have a sense of familiarity. It’s a very subtle thing to do, but it can definitely pay off in the long run — try it for yourself!