Who are your key players in the company you associate with? Chances are good that they’re salespeople, and one thing that you can say about salespeople in virtually every market is that they are definitely in the business of meeting as many people as possible. However, even though businesses are investing a lot more money in sales training, there’s still one tool that businesses don’t think to give their best people: business cards.
First and foremost, business cards are portable. They can go with your sales team anywhere they go, even in places where Internet access just doesn’t exist. Even though we like to believe that every last corner of the world around us is blessed with the rise of the Internet, the truth is that there are still times where no Internet connection can be found, especially not one strong enough to show off the best assets of the website that your business has built to display products and services. Contact information is usually found on these sites, but how do you give contact information when you don’t have a way to show them the website?
This is where business cards come in, because the sales team can just leave the business card behind, indicating a phone number. This is also a way to build trust, because a lot of people put stock in to talking to other people on the phone. It makes them feel good and comfortable, because a lot of people feel that if you’re willing to talk with them on the phone that you must be a trustworthy person. If they feel that they can trust your salespeople, it’s a given that they also feel that they can trust your business.
When you build your business cards, you need to make sure that you just stick to the details and keep the information organized neatly. If you have a logo for your company, you can include that, as well as a short slogan that forms your brand. Double-sided business cards can be used to create an appointment card, or even a coupon on the back. It’s limited only by your imagination, but today is the perfect time to give your key players what they need to make sales for you, so why not get started today? You’ll definitely be glad that you did!